Program

MEDIENTAGE Summit

Realities

Future Video

Our path is cooperation

Disinformation and digital resilience

How AI is changing the media and society

Content creators as targets of hate speech

What to do against hate speech online?

Building digital expertise in media companies

Live Cloud Production on AWS

Removing on-premises Capacity Limits and enabling new Growth

"The Regels are the Regels"

The state of reality TV in Germany

AI Readiness

How Can Media Organizations Take Action?

40 years of the dual media system

Fit for the future?

Video Trends 2024

Touchpoints – wie Nutzende mit Vielfalt in Berührung kommen

From idea to reality

Gen AI solutions for media and entertainment using the cloud

Entrepreneurial revolution

How Content Creators are redeveloping Networks with out-of-the-box Ideas

The art of talking to each other

A small school of democracy

What artificial intelligence can and cannot (yet) do for moving images and the entertainment industry

MTM MEDIA DEVELOPMENTS 2024

Content research 2024

How to stop lagging behind on social media and news

Brave new streaming world

Can complex also be simple?

Challenges and opportunities

The current state of digital publishing

Secure Elections in Uncertain Times:

Strategies for Securing Democracy in the US

Audibly different

What does the future of audio advertising sound like?

Between Politics and Entertainment

What Warner Bros. Discovery is up to in Poland

The Apple Vision Pro is here

How media professionals can create new media experiences with Apple's new platform

Audio strategy

And who advertises on conventional radio?

TV Summit

Consolidate or cash in – TV and streaming in the distribution battle

From Chaos to Clarity: Transforming Perceptions in a Negativity-Driven World

Is it Real?

When AI makes audio

Generation Alpha

How are Media Brands Adapting to the New Generation?

Building an Efficient Media House

Strengthening trust

With technology against fake news

Synthetic truths

What happens when reality is no longer enough?

Is the hype over?

A reality check on the podcast myth

Transformation of the Wiener Zeitung

The Good, The Bad, The Ugly

Thriving in the User-Centric Era

Artificial intelligence – friend or foe of the publishing industry?

Audio Trends 2024

The supersports year

What do we take away from this?

Advertising in the Digital Age

Revolutionizing Media

AI, Cloud and the Future of Entertainment

Best of Blauer Panther 1

Award winners on stage

Sounds like a Melody

What AI means for the music industry

Project work for the future of media:

research that takes the industry forward

What do we really know?

Realities and the search for truth in crisis areas

What do journalistic responsibility, AI and sustainability have to do with each other?

The Media Sustainability Pact

Audio Summit

Listen to Reality

Democracy, media diversity, attitude and sustainability

What responsibility do advertisers have?

AI in the media industry

Practical tips and use cases

ARD/ZDF Sponsorship Award Ceremony

Women + Media Technology

Mindset Empowerment

Making a career and staying true to yourself

Best of Blauer Panther 2

Award winners on stage

Future Stream Innovations: The future of personalised and cross-media offerings

Tech companies und media companies

Council for the future

What's next for ARD and ZDF in 2025?

What's the New Real?

Innovations for the audio industry

Balance of power in the advertising market

Will the cards be redistributed?

Next Gen Streaming

The future of the streaming market in Germany

Networks, co-operations or subscriptions

What does digital publishing need today?

In-car media

How radio will remain present in the connected car of the future

Can AVoD and FAST open up new advertising pots?

Radical Transformation through Radical Collaboration

Conflicts in journalism: When contradiction leads to dialogue

26. Film Industry Forum

The Power and Influence of Film on Society

AI, XR & storytelling

Three Skills for the Future

From Z to Alpha

What do the Gens really want to hear?

One half of the consumers

Why the 50+ gen cannot be ignored

Let’s Shape Our Business!

Female Talent in VFX, VP and Animation

Kassensturz und Ausblick nach dem Ende des Nebenkostenprivilegs

Social Media and Hate Speech

What to do Against Right-Wing Extremism and Anti-Democratic Tendencies?

AI Summit

Getting it Right

More working-class children in the media!

Fdiversity of perspectives, against skills shortages

Opening of Europe Day & Keynote

Who will interpret media freedom in the future - the BVerfG or the ECJ?

Data Management for Media Companies

TV Meets Social

Future of Search

How AI is changing internet search and what this means for media companies

Value Enhancement Before Appreciation?

On Data, Copyright and the Value of Human Labor

Fake News and Disinformation

How They Threaten Our Democracy

Media law from Brussels

What remains for national law?

Being Funny on the Internet

Why We Need to Save Journalism from the Media

Realities of Cross-border Law Enforcement

Insights to See Through

Securing skilled labour in the media industry

Innovative ideas for recruiting and training

Foresight Strategy for the Media Industry

Stay relevant!

How news literacy strengthens trust in the media

Results of the Minister Presidents' Conference on broadcasting issues

Political Influencers in Social Media

An Award Ceremony by the Hanns Seidel Foundation

Artificial intelligence

What rules apply to the media?

Trumpocalypse Now?

Why the Republican Party is Setting Washington on Fire

AI insights through co-creation

How to use social media insights in an even more targeted way

It’s All about the Money

How Will Journalism be Financed in the Future?

A Reality Check on Effective Child and Youth Media Protection

What are the benefits of the new EU legislation?

Me vs. We

Where People Find Authentic Recommendations and Like-Minded Communities

Arrested for the truth

When authoritarian regimes threaten journalism

Diverse Recruiting

Practical Strategies for the Media Industry

Journalism Summit

Reality Under Construction – Quality journalism between claim and reality