Program

Produzentin, Medien Managerin, AI Thought Leader, Co-Gastgeberin & Co-Kuratorin vom MTM Special AI & MEDIA

10:00 - 11:15 Audimax

MTM SPECIAL AI & MEDIA Opening

Strategies for a New Media Era

Dr. Marc Al-Hames

Andreas Briese

Jannis Brühl

Dr. Helge Fuhst

Yoko Higuchi-Zitzmann

Eric Lehmann

Constantin Film

Dr. Thorsten Schmiege

Bayerische Landeszentrale für neue Medien (BLM)

Daniel Sponsel

HFF München

Stefan Sutor

Medien.Bayern

Mark Wachholz

AI Filmmaker, Storyteller

11:15 - 11:30

11:15 - 11:30 Pause

Break

11:30 - 13:00

Produzentin, Medien Managerin, AI Thought Leader, Co-Gastgeberin & Co-Kuratorin vom MTM Special AI & MEDIA

11:30 - 12:15 Audimax

Unlimited Creativity, Maximum Control

New Formats & Hybrid Workflows

Adrian Daniel Botnariu

Beyondflix Productions

Yoko Higuchi-Zitzmann

Nikola Kohl

south&browse

Dr. Georg Ramme

PROMPTR

Max Wiedemann

LEONINE Studios / MEDIAWAN Group

Journalismus

11:30 - 12:15 Kino 1

Protection Against AI Fakes in Media

Authenticity and Provenance in AI-Generated Media

Marc Ghanime

Naomi Schoppa

Produzentin, Medien Managerin, AI Thought Leader, Co-Gastgeberin & Co-Kuratorin vom MTM Special AI & MEDIA

12:15 - 13:00 Audimax

State of the Art in Production

Adrian Daniel Botnariu

Beyondflix Productions

Yoko Higuchi-Zitzmann

Nikola Kohl

south&browse

Tom Schwarz

Seven.One AdFactory / ProSiebenSat.1

Sasha Tkachenko

Legally Secure Global Use of UFA Series Productions

AI Automates Music Replacement and Rights Clearance

Robert Förster

Tim Gosche

13:00 - 14:00

Lunch Break

14:00 - 15:30

Recht

14:00 - 15:00 Kino 1

Script to Screen in AI – Legal Perspectives

Solutions for the Use of AI in the Lifecycle of a Film Production

Dr. Anna Kellner

SKW Schwarz

Dr. Christian Schepers

SKW Schwarz

Publishing

14:00 - 14:20 Audimax

Next-Level Production

How Video AI Ensures Profitability

Jason Day

Florian Haller

MedienNetzwerk Bayern, Medien.Bayern

14:20 - 15:00 Audimax

Binge-watching in 9:16

Storytelling for the Smartphone Generation

Katharina Baer

Meriem Rebai

reelistiq®

Otto Steiner

Constantin Entertainment

Sasha Tkachenko

MedienNetzwerk Bayern, Medien.Bayern

15:00 - 15:25 Audimax

Fiction meets outreach

When authenticity becomes optional

Leon Asianowaa

AI Creator

Katharina Baer

15:25 - 15:50

15:25 - 15:50 Pause

Coffee Break

15:50 - 17:00

Produzentin, Medien Managerin, AI Thought Leader, Co-Gastgeberin & Co-Kuratorin vom MTM Special AI & MEDIA

Audio

15:50 - 16:15 Audimax

From Prompt to Pod:

Revolutionizing the Audio Value Chain with Generative AI

Ashu Behl

Pocket FM

Yoko Higuchi-Zitzmann

15:50 - 16:35 Kino 1

AI-Driven Film & Advertising

The Future of Production

Orkun Aydinli

Chunky Panda

Politik & Gesellschaft

Journalismus

16:15 - 17:00 Audimax

Between Output Machine and Quality Guarantor

How AI is Transforming Journalism

Jannis Brühl

Seven.One Entertainment Group

Adele Kohout

DOK.fest München

Uli Köppen

Bayerischer Rundfunk

Maren Langbehn

Georg Meck

Hubert Burda Media

17:00 - 17:30

KI-Kompetenzzentrum Medien (KI.M), Medien.Bayern

17:00 - 17:30 Audimax

Innovation Spotlight

AI Solutions for the Film and Moving-Image Industry

Dr.-Ing. Veronika Gamper

WeDaVinci

Richard Lamprecht

VERO

Jim Sengl

Felix Sommer

17:30 - 22:00

Drinks, Snacks & Networking

Tu, 21.04. We, 22.04.

Time

Topic

Panel

Location

10:00 - 11:00

MdL, Leiter der Bayerischen Staatskanzlei, Staatsminister für Bundesangelegenheiten und Medien

10:00 - 11:00 Audimax

Future Video: Bot or Not?

New Rules of the Game for Clients, Budgets, and Quality

Dr. Florian Herrmann

Yoko Higuchi-Zitzmann

Produzentin, Medien Managerin, AI Thought Leader, Co-Gastgeberin & Co-Kuratorin vom MTM Special AI & MEDIA

Jan Peter Lacher

Elke Walthelm

Dr. Katja Wildermuth

11:00 - 11:15

Break

11:15 - 11:30

11:15 - 11:30 Audimax

BAIOSPHERE

Where AI happens

Jannis Brühl

BAIOSPHERE/Bayerische KI-Agentur

Laura Janßen

Lisa Scharr

BAIOSPHERE AGENCY / Bayerische KI-Agentur

11:30 - 12:30

Recht

11:30 - 12:00 Audimax

AI and Copyright in Media Production

Legal Framework, Deals, and Strategies

Jannis Brühl

Dr. Ursula Feindor-Schmidt, LL.M.

Lausen Rechtsanwälte

KI-Kompetenzzentrum Medien (KI.M), Medien.Bayern

11:30 - 12:15 Kino 1

Building Your Own AI Lab

Why it Matters and How it Works

Jim Sengl

Recht

12:00 - 12:30 Audimax

AI and Personality Rights in Media Production

Legal Status und Best Practice Tips

Jannis Brühl

Dr. Gerd Hansen

12:30 - 13:30

Lunch Break

13:30 - 15:00

Journalismus

13:30 - 14:15 Kino 1

AI in the Newsroom

What’s working now, what’s still lacking, and what’s on the horizon

Sebastian Serafin

Contentflow

13:30 - 14:00 Audimax

AI disaster

Analysis and practical solutions

Gregor Schmalzried

Selbstständig/ARD

14:00 - 14:30 Audimax

Generative AI in Marketing

Jannis Brühl

Prof. Dr. Christian Stummeyer

Stummeyer Consulting

Creative Work with AI

Game Changer or F*cking Boring?

Paulina Bietz

W&B Television

14:30 - 15:00 Audimax

AI Mindset

The New Culture of the Adaptive Media Industry

Jannis Brühl

Film Director, Writer & AI Creator

Shamila Lengsfeld

Prof. Taç Romey

Hochschule für Fernsehen und Film München

Mirijam Trunk

Autorin, DE&I Expertin

15:00 - 15:30

15:00 - 15:30 Pause

Coffee Break

15:30 - 16:30

Audio

Verband Deutscher Sprecher:innen

15:30 - 16:30 Audimax

The New Cast

Artificial Voices, Digital Twins, and the Consequences of the AI Transformation for Talent and Creativity

Veronica Ferres

Construction Film

Anna-Sophia Lumpe

Rainer Matsutani

Red Sun Films

Prof. Dr. Sylvia Rothe

Hochschule für Fernsehen und Film München

Stephen Sikder

CSU Filmkommission

Tomomi Themann

Schauspielerin