Program

Eva Schulz

Bayerischer Ministerpräsident

Dr. Markus Söder

Jochen Wegner

DIE ZEIT

Dr. Katja Wildermuth

13:30 - 14:15 Green Stage

Democracy Under Pressure

Free Speech, Platforms, and Responsibility

Albrecht Bähr

Vorsitzender der Gremienvorsitzendenkonferenz (GVK) und Vorsitzender der Versammlung der Medienanstalt Rheinland-Pfalz

Dr. Thorsten Schmiege

13:30 - 14:15 Yellow Stage

Under Fire

Cybersecurity as a New Core Task for the Media Industry

Prof. Dr. Thomas Hess

Ludwig-Maximilians-Universität München

Katja Modder

13:30 - 14:15 Red Stage

AI in Film & Video Production

Innovative Video AI Workflows with Veo and Gemini Omni

13:30 - 14:15 Pink Stage

Responsibility, Attitude, Leadership

How to Manage Media Companies in a Constantly Changing Environment

13:30 - 15:15 Meetup Stage

Meet Kreativ München

How we promote the local cultural and creative industries in Munich

14:30 - 15:15 Blue Stage

Science Over Gut Feeling

Can Balance Be Measured?

Stefan Niggemeier

Süddeutsche Zeitung

Nathalie Wappler

Vorsitzende Medienrat

Dr. Katja Wildermuth

14:30 - 15:15 Green Stage

Who Owns Audience Value?

The New Economics of Entertainment Across Every Window

14:30 - 15:15 Yellow Stage

Red Card for Hate in Sports

Responsibility, Boundaries, Consequences

Georg Eisenreich, MdL

Bayerischer Staatsminister der Justiz

Stefanie Reger

TSV München von 1860 e.V.

Peter Schaefer

Dr. Thorsten Schmiege

Institut für Kriminologie der Universität Tübingen

Thaya Vester

14:30 - 15:15 Red Stage

If Your Audience Consists of Agents

AI Traffic as a Third Revenue Stream for Media

Olivier Boder

Amazon Web Services

Technische Universität München / TUM School of Medicine and Health

Creator Economy

15:45 - 16:15 Blue Stage

Digital Exile or True Protection?

Fact-Checking the Social Media Ban

Prof. Dr. med., M.A. phil. Alena Buyx

Fabian Grischkat

Content Creator

15:45 - 16:15 Green Stage

Hate in the Feed

When the Internet is Weaponized Against Women

Ingrid Brodnig

15:45 - 16:15 Yellow Stage

Smart Data Over Tracking

How Privacy-First Hosting and Video AI Secure New Revenue

Christian Cramer-Clausbruch

15:45 - 16:30 Red Stage

CTV as an Operating System

How platforms, partnerships, and marketing drive growth

Media Lab Bayern, Medien.Bayern

15:45 - 16:15 Pink Stage

The State of AI in Media

How Media Professionals Really Work with AI – and Why

Johannes Klingebiel

Jim Sengl

KI-Kompetenzzentrum Medien (KI.M), Medien.Bayern

Diversity, Equity & Inclusion

15:45 - 17:45 Meetup Stage

BIPoC Media Meetup

Alicia Fricke

Media Lab Bayern, Medien.Bayern

16:30 - 17:00 Green Stage

Back to the Future

Who Owns Tomorrow's Primetime?

16:30 - 17:00 Yellow Stage

That sounds different!

Sound Worlds for Media and Brands

Philipp Feit

German Wahnsinn

Lena Herrmann

No Noise Studio

Kevin Schieber

Antenne Deutschland / Absolutradio

16:30 - 17:00 Pink Stage

Media Development 2026

Magnus Gebauer

Media Lab Bayern, Medien.Bayern

16:40 - 17:40 Red Stage

Journalism Over Silicon Valley

How Media Can Shape the Future

Christoph Koch

Freelance Journalist

Eda Öztürk

MIKRASS

Christian Simon

17:10 - 17:55 Green Stage

Own the Game!

Who holds control over the live moment?

Dr. Bernd Riefler

17:10 - 17:30 Yellow Stage

Talks in the Niche

Why B2B Podcasts Reach Hard-to-Reach Audiences

Lena Herrmann

No Noise Studio

We, 21.10. Th, 22.10. Fr, 23.10.

Time

Topic

Panel

Location

Janzer Tach

Gipfel

10:00 - 11:00 Blue Stage

TV Summit: Taking Risks or Playing it Safe

How to Succeed in the TV Transformation

Andreas Briese

Katja Hofem

Fred Kogel

Inga Leschek

Henrik Pabst

Christine Strobl

Torsten Zarges

10:00 - 10:30 Green Stage

Zeitenwende

On the New Media Reality, Digital Feudalism, and Silicon Valley

Prof. Dr. Bernhard Pörksen

Universität Tübingen

10:00 - 10:30 Pink Stage

Chat with the Archive

AI Bots as a New Tool for Reader Engagement

10:00 - 11:30 Meetup Stage

Games

GG Bavaria Meetup - Games & Cosplay

Insights into Bavaria’s Largest Video Game Event

10:40 - 11:00 Green Stage

Media Markets 2035

Future Scenarios and the Role of ARD, ZDF, and Deutschlandradio

11:15 - 12:00 Blue Stage

MTM Special AI & MEDIA

The Next Frame – The second wave of generative AI in moving-image content

11:15 - 12:00 Green Stage

Creator Economy

Video Trends 2026

AI, and the Future of Public Opinion

Dr. Wolfgang Kreißig

Landesanstalt für Kommunikation Baden-Württemberg (LFK)

Dr. Mathias Wierth

mindline media

11:15 - 12:00 Yellow Stage

More Than Just a Format

Podcasts Across All Channels: Balancing Growth and Loyalty

Alexandra Schaller

FUNKE Mediengruppe

Lukas Schöne

11:15 - 12:00 Red Stage

Can Journalism Save Democracy?

A New Medium Searches for Solutions

11:15 - 12:00 Pink Stage

The 2.3-Second Reality

Attention as a Success Factor for Brands and Media

Tobias Hefele

Weischer.OOH

Juliane Paperlein

12:10 - 12:30 Green Stage

Larissa Pohl

Nathalie Vogt

DVB-I: easily see everything

Thomas Schierbaum

Bayerische Medien Technik

12:10 - 12:30 Yellow Stage

The Podcast Atlas

What the data tells about usage,reach and engagement

Tom Webster

12:10 - 12:30 Pink Stage

Teleshopping in the Social Commerce Era

Juliane Paperlein

13:30 - 14:30 Green Stage

Sustainability in the Newsroom

The 2026 Media Sustainability Awards Ceremony

Ilse Aigner

Präsidentin des Bayerischen Landtags und Schirmherrin des Nachhaltigkeitspakts Medien

Dennis Amour

Bayerischer Journalisten-Verband

Dr. Wolfgang Kreißig

Landesanstalt für Kommunikation Baden-Württemberg (LFK)

Dr. Thorsten Schmiege

13:30 - 14:30 Yellow Stage

Lea Thies

Augsburger Allgemeine

Alexander Woldrich

Audio Summit: Is the range still enough?

How the Audio Industry Is Navigating the World of Platforms

Olaf Lasalle

Arbeitsgemeinschaft Media-Analyse e. V. (agma)

Johannes Ott

Radio Gong 2000

Lukas Schöne

Diversity, Equity & Inclusion

13:30 - 14:30 Red Stage

ARD/ZDF Sponsorship Award Ceremony 2026

Women + Media Technology

Anja Koebel

Mitteldeutscher Rundfunk

Christian Opitz

Hessischer Rundfunk

Prof. Dr. Birgit Spanner-Ulmer

Dr. Katrin Vernau

Westdeutscher Rundfunk

13:30 - 14:30 Pink Stage

The Future of Branding

But Where and How?

Juliane Paperlein

Diversity, Equity & Inclusion

13:30 - 15:15 Meetup Stage

Media Career Meetup

Networking for a Career in the Media Industry

Insa Wiese

Start Into Media, Medien.Bayern

14:00 - 14:30 Blue Stage

Blauer Panther 2026

Up Close with the Winners

Seven.One Media / Seven.One Entertainment Group

14:45 - 15:30 Blue Stage

Next-Level Streaming

Competition, Content Value, and Growth

Nicole Agudo Berbel

Matthias Heinze

Warner Bros. Discovery

Thomas Lückerath

Henning Nieslony

14:45 - 15:30 Green Stage

Liquid Content for Media Outlets

Rethinking Content: How Media Companies Adapt for Streaming, BVOD, and Personalized Experiences

14:45 - 15:30 Red Stage

How Siemens Makes Video Communication Scalable

Björn Adamski

Dr. Christoph Leonhardt

14:45 - 15:30 Pink Stage

Rethinking Audiences

How Media and Brands Are Responding to Changing Consumer Needs

Esther Busch

Serviceplan Gruppe

Juliane Paperlein

15:30 - 17:30 Meetup Stage

The Power of the Ear

Why Brands Can No Longer Ignore Podcasts

Exaring AG, Betreiberin von waipu.tv

16:00 - 16:45 Blue Stage

Can YouTube Still Be Stopped?

Can Germany’s TV Market Rival YouTube?

Thorsten Braun

RTLZWEI

Markus Härtenstein

Christian Heinkele

TV-Helden Podcast

Eva Wilkens

YouTube

16:00 - 16:45 Green Stage

Vertical made in Germany

How TV networks and streaming services can leverage the vertical video boom

Katharina Baer

Sonia Ben Salah

Constantin Entertainment

Sophie Werdin

EILIN by Vertical Minds

16:00 - 16:45 Red Stage

AI & Transparency:

How Do I Properly Label and Document Content Under the EU AI Act?

Kerstin Bäcker

16:00 - 16:45 Pink Stage

Total Video - Moving Images Reloaded

How to Achieve Maximum Reach and Impact?

Christina Burkhardt

Mediaplus Group

Lennart Harendza

Seven.One Media

Stephan Karrer

EL CARTEL BROTHERS

Juliane Paperlein

Kateryna Smelyanskyy

Nestlé Deutschland

Geschäftsführerin von Wiedemann & Berg Film und W&B Television und EVP Subsidies & Public Policy bei LEONINE Studios

17:00 - 17:45 Blue Stage

28th Forum Filmwirtschaft

This is FICTION

Prof. Dr. Lisa Giehl

Claudia Lehmann

maz & movie

Andrea Zuska

Andrea Zuska Strategy Consulting

17:00 - 18:00 Green Stage

Reporter Slam

17:00 - 17:30 Pink Stage

Product Integration 2.0

How Brands Can Integrate into Content Formats

Lars-Eric Mann

Ad Alliance

Juliane Paperlein

Jeannine Stuiber

PARTICIBRAND

18:00 - 19:00 Red Stage

Copyright Beats Out AI

What the Munich Lawsuits Against OpenAI, Suno, and Others Mean

Dr. Ursula Feindor-Schmidt, LL.M.

LAUSEN

Dr. Armelle Grandjean

GEMA

Christina von Gemmingen-Hornberg

GEMA

19:30 - 22:00 Meetup Stage

AI is still alrighty

KI, Drinks & Networking

Annette Kümmel

Medien.Bayern

We, 21.10. Th, 22.10. Fr, 23.10.

Time

Topic

Panel

Location

Janzer Tach

10:00 - 10:30 Blue Stage

Media brands or media personalities

Who will win the public's trust in the age of AI?

10:00 - 11:00 Green Stage

Gipfel

AI Summit

Who Owns AI? – Actively Shaping Change

Alexandra Geese

Mitglied des Europäischen Parlaments und Digitalexpertin der Fraktion „Greens/EFA

Rebecca Gottwald

Burda Media

Dr. Fabian Mehring

Bayerischer Staatsminister für Digitales

Professor Shannon Vallor

University of Edinburgh

10:00 - 11:00 Yellow Stage

Opening of Europe Day

Prof. Dr. Stephan Ory

Institut für Europäisches Medienrecht

Dr. Thorsten Schmiege

10:00 - 11:00 Red Stage

The Holy Trinity: Strategy, Business & Tech

Why Projects Without This Trio Are (Guaranteed to) Fail

Games

Games/Bavaria, Medien.Bayern

10:00 - 10:30 Pink Stage

Gaming and Extremism

Between Community, Culture, and Radicalization

Marylin Marx

Webedia GmbH

Robin Rottmann

10:00 - 11:30 Meetup Stage

Education & Recruiting

Find, Bind, and Inspire Talent

Networking Breakfast for Media & Tech Educators

Insa Wiese

Start Into Media, Medien.Bayern

11:15 - 12:00 Blue Stage

Community & Editorial Media

The Future of Journalism through Audience Engagement

Pascal Deutschländer

BurdaForward GmbH

Steffen Grütjen

Wolfgang Kerler

1E9

Maike Körner

XPLR: MEDIA in Bavaria, Medien.Bayern

Nina Labaute

Prof. Dr. Klaus Meier

Meike Schmid

Main-Post

11:15 - 12:00 Yellow Stage

The AVMD Directive, the Digital Omnibus, and the Future of Media Regulation

Expectations, Interests, Areas of Conflict

Prof. Dr. Mark Cole

Wissenschaftlicher Direktor, Institut für Europäisches Medienrecht / Professor für Medien- und Telekommunikationsrecht, Universität Luxemburg

Dr. Michael Müller

ProSiebenSat.1 Media

Dr. Tobias Schmid

Direktor der Landesanstalt für Medien Nordrhein-Westfalen (LFM NRW) & Europabeauftragter der Direktorenkonferenz der Landesmedienanstalten (DLM)

11:15 - 12:00 Red Stage

Creative Work with AI

Game Changer or F*cking Boring?

Paulina Rodriguez-Monaco

W&B Television

Vereinigung der Bayerischen Wirtschaft

11:15 - 12:00 Pink Stage

Opportunities Presented by Digital Public Spaces

Robert Amlung

ZDF

Ingrid Brodnig

Autorin

Sigrid Diewald

Prof. Dr. Thomas Hess

Ludwig-Maximilians-Universität München

11:45 - 13:15 Meetup Stage

Your Content Makes an Impact! Meet the Creators Collective

Meetup for and by Young Creators from Bavaria

12:10 - 12:30 Green Stage

Reality Check

Lessons learnt from the AI Backlash

Marie Kilg

kilg.de

12:10 - 12:30 Yellow Stage

State Media Policies at Odds with Brussels' Guidelines

Hochschule für Fernsehen und Film München

Education & Recruiting

12:10 - 12:30 Pink Stage

The Skills Gap

What Skills Media Companies Need Now and Where They Come From

Prof. Dr. Sylvia Rothe

Martina Staudinger

Mediascale

Insa Wiese

Start Into Media, Medien.Bayern

13:30 - 14:15 Blue Stage

The Future of European Media Funding

New Opportunities for Independent Journalism?

13:30 - 14:15 Green Stage

Own It – How Trusted Content Fosters Credibility in an AI-Driven Media World

13:30 - 14:15 Yellow Stage

Who is responsible for overseeing AI used in the media?

The European Commission or media organizations?

Kristin Benedikt

Institut für Europäisches Medienrecht e.V. (EMR)

Dr. Thorsten Schmiege

Die Neue Welle Rundfunk-Verwaltungsgesellschaft

Falk Zimmermann

Education & Recruiting

twelve performance - Aufbau von selbstmotivierten Hochleistungsteams

13:30 - 14:15 Red Stage

Leadership at a Turning Point

Why Tomorrow's Champions Lead Completely Differently Today

Hagen Droste

13:30 - 15:00 Meetup Stage

Community first. From audience to network

Research insights meet networking. A meetup on the future of audience engagement.

Andrea Gartner

Steffen Grütjen

Maike Körner

Meike Schmid

Main-Post

14:30 - 15:15 Green Stage

The AI-Native Media Company

Why We're Still Needed

Wolfgang Kerler

1E9