Virtual Placement

Virtual placement can be used to additionally finance films and streams. Thanks to AI, the digitized form of product placement requires much shorter lead times, since products do not have to be physically present during filming. For example, posters from current campaigns, products such as drinks, snacks or shopping bags, or even parked cars can be inserted into a moving image production after the fact. Virtual placement can be scheduled as part of an advertising campaign. What needs to be considered? Which cases and customers are already using virtual placement? What are the revenue opportunities? Where are the limits? What are the advantages of classic product placement? How does the innovation affect the placement market, which has been legally anchored since 2012?