The whole world in a short clip

Tagesschau, Zeit, Südkurier - in search of a new audience, more and more traditional media houses are active on TikTok. Their goal: to reach young people where they are. But TikTok as the place to be for young people also brings major challenges. What can journalism look like in the short video format? Does serious content even fit on a platform that is more associated with entertaining and humor? What is the effort behind clips that have to visually adapt to the realities of TikTok? Are there best practices to follow? And last but not least, how successful are all these efforts? In the panel, representatives of established media companies will discuss their TikTok engagement and present examples from their campaigns. In the panel, representatives of established media companies will discuss their TikTok engagement and present examples from their campaigns.