Tell the story. But tell it right!
How we ignite the next podcast stage
Even though podcasts have long become a part of many people's daily lives, developments within the medium remain dynamic. More and more celebrities are engaging in their own formats, discussing both important and trivial aspects of life, sometimes in surprising combinations. Who would have thought that Hazel Brugger would appear in a joint podcast episode with the "Geissens" ("Rooobert!")? Furthermore, podcasts have firmly established themselves in the realm of journalism. They excel at vividly narrating long and investigative stories, offering an entertainingly transparent view into the research behind each story. For some, podcasts even present a means to counter news fatigue, which is spreading through various segments of society. At "Tell the story. But tell it right," an intriguing debate awaits regarding the innovative power of podcasts, their significance as a journalistic medium, their potential for entertainment and fictional storytelling, and, of course, the influence of AI on future developments.
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