Who drives the Dashboard?

The question of how media content will be consumed in vehicles in the future is an ongoing debate and a driving force within the industry. What types of content will take the lead? How must radio creators position themselves to ensure the relevance of their audio offerings in the car? What role does video streaming and gaming play? What potential collaborations can shape this landscape? And, above all, how do we ensure that media diversity remains intact during this transformation? We aim to present promising collaborations and discuss how automakers, technology providers, and the media industry can collectively shape the future of in-car entertainment.