What now, Mr. Himmler?
ZDF between the need to save and digital expansion
Intendant Norbert Himmler says he wants to build a "ZDF for everyone". The linear TV market leader should also offer attractive digital services for the streaming generation, so as not to leave the field to the global platforms without a fight. This will require massive restructuring. Some traditional programs that were popular with older audiences will have to go. In an interview with Torsten Zarges, Norbert Himmler explains how priorities are shifting at ZDF, what future he sees for the public broadcasting system, and what needs to be done to ensure its acceptance.
