Will King Football be dethroned?

Even the Bundesliga umbrella organisation DFL admits: The next bidding process for the rights to King Football from the 2025/26 season until the end of the 2028/29 season will be difficult. The TV market situation is tense. The top dogs Sky and DAZN currently account for around 80 per cent of league revenues, but they have to pay closer attention to their revenue and expenditure situation. FIFA did not get its full money's worth in the first-ever separate rights poker for the rights to the Women's World Cup last summer. Is the Bundesliga reaching limits in its economic expectations of important rights buyers, as is happening in Italy with Serie A? Can the streaming business balance out the financial expectations of the sports associations? What is the attitude of market partners like Deutsche Telekom to the Bundesliga and what is the significance of other sports divisions? What is the rights and cost situation beyond football? What do TV and streaming providers and the public want for the future? And where is the sports moving-picture market heading in general? This MEDIENTAGE panel wants to document the exciting developments for sports-loving viewers.

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