Dual broadcasting system out of balance?

Media houses are increasingly under pressure in times of crisis: journalism has its price and advertising revenues are falling. At the same time, the market power of big tech is great and classic media are confronted with a loss of trust. The financing of public services is secured - but what is the future for private media companies? What new framework conditions can politics set for a sustainable dual broadcasting system? What are the entrepreneurial responses to increasingly fierce and unequal competition? Can alliances and partnerships offer sustainable solutions? Cooperation instead of confrontation: In Austria, Joyn is the first super-streamer of public and private providers to go in this direction.

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