How to be like the cool Kids

Digital, dynamic and diverse - this is how the media landscape in Germany can be summarized in 2023. This applies not only to the question of which devices we use to consume media, but also to the consumers themselves, who are more diverse today than ever before. For media makers, this means they have to put their content and marketing to the test. Are they still reaching their audience with long-established content strategies? And how can they make their content heard, especially among the younger generation? The session looks at the diverse media usage in Germany and shows how hard it can be to be one of the cool (media) kids.