Inclusion in advertising

In 2025, the EU Accessibility Directive will become mandatory for products and services placed on the market after June 28, 2025. This will involve the use of audio description technology. At the end of last year, the first commercials for people with visual impairments were already produced - with specially adapted audio: for example, for Ariel-all-in-1. How are broadcasters and advertisers adapting to the new directive? And where do the biggest access barriers still exist?