XR in 2024

In this review, we address the tech giants' announcements in 2023 and their impact on the XR ecosystem. Apple's entry shaped the discourse, will the much-anticipated "iPhone moment" in spatial computing be forthcoming? In fact, the technology has already left a profound impact in several sectors. Google's GeoSpatial API promises a disruptive shift in how we handle content placement, while Meta's Quest 3 brings an affordable mixed reality experience to our living rooms. We take a critical look at big tech and also explore novel, more immersive content creation through Generative AI in the context of XR. Can Apple's dominance still be challenged? Are we prepared for the possible entry into a monopolized XR era? The future of this industry is one of remarkable complexity, and this talk will attempt to analyze the implications of these developments in the coming years.