The future in publishing

An AI is only as good as the underlying data: This realization is catching on in the market. Publishers who already work with digitized spaces and can intelligently analyze their own data about users or advertising responses in a way that complies with the GDPR are therefore ahead of the game when it comes to new revenue models. Digital personalized products, new types of services, subscription models and sales units optimized according to cancellation probabilities, or new types of publishing platforms are thus possible. This Media Days session will use concrete examples to illustrate how data and AI can create new (paid) content and services.

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