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Privacy policy

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This data protection declaration informs you about the type, scope and purpose of personal data (hereinafter referred to as “pb. data”) within our online offer and the websites, functions and content connected with it as well as external online presences, such as our social media profiles (hereinafter jointly referred to as “online offer”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

This privacy policy applies to the online platforms operated by Medien.Bayern GmbH, August-Everding-Straße 25, 81671 Munich (“us”, “we”, “Medien.Bayern”, Virtual Worlds Festival) at www.medientage.de, www.lokalrundfunktage.de, www.mobilemediaday.de, www.transformingmedia.de, www.medialab-bayern.de, www.mediennetzwerk-bayern.de, www.virtualworlds-festival.com, www.xrhub-bavaria.de, www.xrhub-munich.de („Website“).

We encourage you to periodically review the contents of our Privacy Policy. We will amend the Privacy Policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Company responsible

Medien.Bayern GmbH
August-Everding-Straße 25
81671 München
info@medien-bayern.de
CEOs: Stefan Sutor (Vors.) | Lina Timm
Link to the imprint: https://medientage.de/en/impressum

Data Protection Officer

If you have any questions or suggestions regarding data protection, please contact our external data protection officer at: datenschutzbeauftragte@blm.de

Types of personal data to be processed that you provide to us in the context of our offers:

  • Inventory data (e.g. names, addresses)
  • Contact data (e.g. e-mail, telephone numbers)
  • Content data (e.g. text entries, photographs, videos)
  • Contract data (e.g. subject of contract, customer category)
  • Payment data (e.g. bank details, payment history)

The following personal data is collected when you visit our website:

  • Usage data (e.g. web pages visited, interest in content, access times).
  • Meta / communication data (e.g. device information, IP addresses)

Purpose of processing

  • Processing of contractual agreements
  • Provision of the online offer, its functions and contents
  • Answering contact requests and communication with users
  • Security measures
  • Reach measurement / marketing

Terminology used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier consisting of a name, an identification number, location data, an online identifier or to one or more special characteristics (Art. 4 No. 1 GDPR).

“Processing” means any operation or set of operations which is performed upon pb. data, whether or not by automated means. Data such as collection, recording, organization, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

“Controller” means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of pb. Data (Art. 4 No. 7 1st half sentence DSGVO).

Relevant legal basis

In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies:

  • the legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 DSGVO
  • the legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 (1) lit. b DSGVO
  • the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c DSGVO
  • the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f DSGVO
  • In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d DSGVO serves as the legal basis.

Cooperation with third parties and with processors

If, in the course of our processing, we disclose pb. Data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the pb. Data, this is only done on the following bases:

  • for the performance of a contract (e.g. if a transfer of the pb. Data to third parties, such as ticket service providers, pursuant to Art. 6 para. 1 lit. b DSGVO)
  • with consent (e.g. newsletter registration, according to Art. 6 para. 1 a DSGVO),
  • on the basis of legal obligation (e.g. notification to social security in case of engagement of artists, acc. to Art. 6 para. 1 c DSGVO).
  • on the basis of our legitimate interests (e.g. direct advertising pursuant to Art. 6 (1) f DSGVO)
  • on the basis of a so-called “order processing agreement” (pursuant to Art. 28 DSGVO, e.g. web hoster, shipping service provider).

Transfers to third countries

If we process pb. Data in a third country (i.e. outside the European Union EU or the EEA) or this happens in the context of the use of services of third parties or disclosure, or transfer of pb. Data to third parties, this will only occur if it is done to fulfill our contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests.

Subject to legal or contractual permissions, we will process or allow the processing of pb. Data in a third country only if the special requirements of Art. 44 et seq. DSGVO are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjects

You have the right to request confirmation as to whether relevant pb. Data are processed and to obtain information about these pb. Data as well as to further information and copy of the pb. Data in accordance with Art. 15 DSGVO.

You have the right, pursuant to Art. 16 DSGVO, to request the completion of the pb. data concerning you or the correction of the pb. data concerning you. Data or the correction of the inaccurate pb. Data.

In accordance with Art. 17 of the GDPR, you have the right to demand that the personal data in question be deleted without delay. Data be deleted without undue delay, or alternatively, pursuant to Art. 18 DSGVO, to request restriction of the processing of the pb. Data to demand.

According to Art. 20 DSGVO, you have the right to request that the pb. Data that you have provided to us and to request its transfer to other data controllers.

Right of revocation

You have the right to revoke given consents (Art. 6 para. 1 a DSGVO) according to Art. 7 para. 3 DSGVO with effect for the future.

Right of objection

You can object to the future processing of the pb. Data according to Art. 21 DSGVO at any time. The objection can be made in particular against processing for purposes of direct marketing (Art. 6 para. 1 f DSGVO).

Right of complaint to the supervisory authority

You have the right to complain to the competent supervisory authority about the processing of your personal data Art. 77 DSGVO.

The media data commissioner is the competent supervisory authority within the meaning of Art. 51 DS-GVO.

Herr Andreas Gummer
Mediendatenbeauftragter
Bayerische Landeszentrale für neue Medien
Heinrich-Lübke-Str. 27
81737 München
E-Mail: datenschutzaufsicht@blm.de

Cookies

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer.

Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. The contents of a shopping cart in an online store, for example, can be stored in such a cookie.

Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. Thus, the interests of users can be stored in such a cookie, which is used for range measurement or marketing purposes.

Third-party cookies” are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if they are only its cookies, they are referred to as “first-party cookies”).

You can update your cookie settings here: change cookie settings

Deletion of personal data

The pb. Data will be deleted or restricted in its processing in accordance with Art. 17 and 18 DSGVO. Unless expressly stated within the scope of this privacy policy, the pb. Data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the pb. Data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. I.e. the pb. Data is blocked and not processed for other purposes. This applies, for example, to pb. Data that must be retained for reasons of commercial or tax law.

According to legal requirements in Germany, data is stored for 10 years according to §§ 147 para. 1 AO, 257 para. 1 nos. 1 and 4, para. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years according to § 257 para. 1 nos. 2 and 3, para. 4 HGB (commercial letters).

Hosting

The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering. For these services, we have used carefully selected processors with whom we have concluded order processing agreements.

Collection of access data and log files

We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f.DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes

  • Target URL,
  • file,
  • date and time of the access,
  • amount of data transferred,
  • message about successful retrieval,
  • browser type and version, the user’s operating system,
  • Referrer URL (the previously visited page)
  • Source IP address

Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) for a maximum of 30 days and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until final clarification of the respective incident.

Business analyses and market research

In order to run our business economically and to be able to recognize market trends, customer and user wishes, we analyze the data we have on business transactions, contracts, inquiries, etc.. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information on, for example, their purchase transactions. The analyses created are only used internally. The overall business analyses and general tendency determinations are created anonymously if possible. If they are not created anonymously, we will take technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the security of the processing, i.e., after taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons (Article 32 GDPR).

If we forward analyses to third parties, these are only anonymized, summarized values.

We use carefully selected processors for these analyses.

Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), your data will only be processed for the purpose of handling your contact request and, if applicable, its contractual execution pursuant to Art. 6 (1) lit. b) DSGVO. Your information may then be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization. Here, we use a carefully selected CRM service provider as an order processor.
We delete the inquiries if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Paid events

MEDIENTAGE MÜNCHEN

We organize the Medientage München every year. In order to process the contract, i.e. to issue tickets, we process your personal data (title, first name, surname, city, country, e-mail address). Data (title, first name, last name, city, country, e-mail address), your payment data and all information provided voluntarily during registration (such as title, company, position), Art. 6 para. 1 lit. b DSGVO. This pb.data will be deleted after 10 years in accordance with the statutory retention periods of the German Commercial Code and the German Fiscal Code.

Free expo tickets are also available as part of the Medientage München. In order to process the contract, i.e. to issue tickets, we process your pb. Data (title, first name, last name, city, country, e-mail address), your payment data and all information provided voluntarily during registration (such as title, company, position), Art. 6 para. 1 lit. b DSGVO. Your pb. Data will be deleted after 5 years.

Since Medientage München is an event for networking in the media sector, among other things, with a large number of partners (exhibitors, sponsors, media cooperations, etc.), it has a high degree of media impact. During the Medientage München, we will make image and sound recordings for our public relations work (Art. 6 Para. 1 lit. f DSGVO), which can be published on the Internet and on television without any restrictions in terms of location, time or content. In addition, image and sound recordings will also be made of representatives of various media present for general reporting purposes. If you do not wish this, please refrain from registering.

With this registration, you will receive information from us by e-mail about details and changes to the program of the Medientage München and the Night of the Media as part of our contract processing (Art. 6 para. 1 lit. b DSGVO). After our event, we will also ask you about your customer satisfaction via this e-mail distribution list. You can opt out of receiving e-mail information at any time via a link at the end of the e-mail.

Free events/workshops

Medien.Bayern GmbH also holds free events such as meet-ups of the Mediennetzwerk, Media Lab Bayern and XR HUB Munich. For planning and processing (e.g., creating guest lists and enabling access control), we process your pb. Data (title, first name, last name, street/no., postal code/city, country, e-mail address) as well as all voluntary information provided during registration (such as title, company, position). We will keep this pb.data for a period of six months and delete it afterwards.

In addition to the events, we also hold free workshops. Here we may also ask for professional competence (e.g. editor, moderator, …), so that the lecturers can prepare specifically for the requirement profile of the group.

Depending on the type of event or workshop, there may be cooperation partners that we will name. In this case, the cooperation partner or possibly also the external service providers will receive your pb. Data transmitted, whereby the data may also only be used for the proper implementation of the event. The data will be deleted when they are no longer required for processing (possibly as proof of use)

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures. For the newsletter dispatch, we use a carefully selected order processor.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or based on a legal provision. Insofar as the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations to the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your pb. Data are logged.

Registration data: To sign up for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to enter a name for the purpose of personal address in the newsletter.

The dispatch of the newsletter and the associated performance measurement is based on the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 No. 3 UWG or on the basis of legal permission in accordance with § 7 para. 3 UWG.

The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users and further allows us to prove consent.

Cancellation/Revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove consent formerly given. The processing of this pb. Data will be limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter – performance measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from their server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

Unless otherwise stated within the scope of our privacy policy, we process the pb. data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content

Within our online offer, we use content or service offers of third parties on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers from third party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always assumes that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be combined with such information from other sources.

Google Maps

We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed in the context of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Twitter

Within our online offer, functions and contents of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can announce their liking of the content, the authors of the content or subscribe to our posts. If the users are members of the Twitter platform, Twitter can assign the call of the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law.  (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and contents of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking regarding the content, the authors of the content or subscribe to our posts. If the users are members of the Instagram platform, Instagram can assign the call of the above-mentioned content and functions to the profiles of the users there. Privacy policy of Instagram: http://instagram.com/about/legal/privacy/.

Xing

Within our online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking regarding the content, the authors of the content or subscribe to our posts. If the users are members of the Xing platform, Xing can assign the call of the above-mentioned content and functions to the profiles of the users there. Privacy policy of Xing  https://www.xing.com/app/share?op=data_protection..

LinkedIn

Within our online offer, functions and contents of the service LinkedIn, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated. If the users are members of the LinkedIn platform, LinkedIn can assign the call of the above-mentioned content and functions to the profiles of the users there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Focal Analytics: Access statistics for analysis purposes with cookies

For this website, we use the services of the company Focal Analytics GmbH (https://focal-analytics.com/) to analyze personal data of website visitors using cookies, to optimize our offer and to make our offer more user-friendly. The legal basis for the processing is your consent (Art. 6 para. 1 a DSGVO) which you declare voluntarily with an opt-in in our Consent Tool.

The collection and analysis is carried out pseudonymously by storing a first-party cookie on your device. If these so-called first-party cookies have been activated by your consent, this serves to increase the data quality for us and to uniquely recognize your visit. Such first-party cookies are not readable by other websites and scripts. Unlike so-called third-party cookies (e.g. set by tools such as Google Analytics), visitors to the website cannot thus be identified across multiple websites. Your consent can be revoked at any time for the future.

Focal Analytics: access statistics for analysis purposes without cookies

For this website, we use the services of the company Focal Analytics GmbH (https://focal-analytics.com/) to analyze data of website visitors. The legal basis for the processing is our legitimate interest (Art. 6 para. 1 f DSGVO) to optimize our offer and to make our offer more user-friendly.

By default, the data of website visitors is collected anonymously without cookies. Similar to other so-called “tracking software”, a short JavaScript code is installed on our website for this purpose. In accordance with the DSGVO, the browser setting “Do-Not-Track”, which allows website visitors to explicitly object to all tracking technologies, is also taken into account.

We have carefully selected our service provider and concluded a so-called order processing agreement (Art. 28 DSGVO) with them. Your data will not be passed on by Focal Analytics.

You can deactivate the Focal Analytics tool using the opt-out button.