Staying alive? Radio never stops!

100 years of radio - now it's going digital: analog market shares are falling, DAB+ and IP are the distribution channels of our time. We are in the middle of the transformation, and developments in the audio market are rapid. The task now is to set the right course to remain relevant and popular with listeners with their diverse listening habits. Both public and private broadcasters are faced with challenging questions: What market shifts can be expected, what trends are emerging? What is the successful strategy, what is the relationship between linear and non-linear programming? How will the company's own brands be strengthened in the digital world? What role does digital terrestrial play in this?