Social Video Boom

The latest edition of the ARD/ZDF online study shows that we Germans use social media for 30 minutes a day, and people under the age of 30 are on Instagram and the like much more often. Above all, they watch more videos, reels and similar moving image content. Teens and twens are also on more platforms - YouTube and Twitch are also part of their everyday lives. More and more content is bearing the TikTok stamp, short videos are the trend. Will social TV replace linear television at the social campfire? Can TV also do social TV? Who are the new "screen heroes"? What's next for the content trend in social media?