Tobias Schiwek

Tobias Schiwek is CEO of We Are Era. Under his leadership, the company has transformed into the leading player in Europe’s creator and community economy. Earlier this year, We Are Era made headlines with the successful acquisition of the digital agency Social Match and its entry into Kings League Germany as a strategic investor. His team of 400 employees across eight European locations enables brands, broadcasters, and platforms to reach any community and subculture in the most direct way. To achieve this, We Are Era relies in-house on a four-pillar approach: data, talent, content, and reach.
Before joining ERA, Schiwek was Chief Digital Officer at UFA and Managing Director of the digital studio UFA X, which was later acquired by We Are Era. Prior to that, the digital strategist founded several startups in the media sector and advised established industries on digital transformation (including publishing, telecommunications, and insurance). He has also been active as a business angel and mentor for various international startups. As a university lecturer, he regularly speaks on entrepreneurship and digital transformation. Schiwek studied political science and business administration in Mannheim and Milan.