AVoD and FAST

The deal - quality and freedom from advertising in exchange for moderate subscription prices - is increasingly being scrutinized by streaming providers. In view of rising prices and declining quality, subscribers are questioning whether the platforms are still keeping their side of the bargain. In addition, numerous new players are entering the market and the range on offer continues to grow. Advertising-financed models offer a way out - keyword "AVoD", which makes the enjoyment of moving images cheaper or free of charge for the audience and promises providers additional income required for the production and purchase of content. Advertising revenues in the FAST segment, in the environment of linear streaming special-interest channels, are rising rapidly.
Which strategies fit which offer? How is the advertising industry reacting to the increasing number of streaming environments? Which marketers determine the market? How can networked television keep up in terms of programming and advertising?