Stefanie Jäckel

Stefanie Jäckel has been Chief Strategy Officer at Ad Alliance since June 2022 and is therefore part of the Executive Board. In her role, she is responsible for developing strategies, evaluating new business models and managing cross-company projects. Stefanie studied business administration and marketing at Wiesbaden University of Applied Sciences and began her professional career at HMS Carat in 1994. In 1999, the business graduate moved to IP Deutschland, now Ad Alliance, as Group Product Manager for Super RTL. In 2003, she took over as Head of Central Marketing, in 2005 she became Head of Sales and in 2011 Head of Management. Since 2015, the media expert has headed the Sales Strategy & Projects department and has been instrumental in developing today's Ad Alliance in this role. Stefanie Jäckel has also been a member of the Board of Directors of Goldbach Media (Switzerland) AG since 2015 and a member of the Board of Directors of Goldbach Audience (Switzerland) AG since 2017.