Dr. Andrea Malgara
Managing Partner, Mediaplus Group
Andrea Malgara has been with the Mediaplus Group since 2011. As part of the Mediaplus Management Board, he is responsible for Buying & Operations, where Mediaplus' processes, accounting procedures and organisational structures converge. As the central point of contact for all media and marketing partners in the operational Germany business, Malgara is responsible, among other things, for buying inventory and Mediaplus' own Research Unit. Andrea Malgara is an expert in the field of media planning, with a focus on scalability, digital television, media and media of the future as well as branding and AI in media, among others. Until 2011, Malgara was managing partner of Sky marketer Premium Media Solutions. Before that, he was sales manager and managing director of the ProSieben-Sat.1 marketer SevenOne Media for over 15 years.