Silke Moser

Silke Moser joined GIM Gesellschaft für Innovative Marktforschung in 2019 as Corporate Director and heads the Wiesbaden office. In addition, she is responsible for the Media division within GIM as Team Lead. After holding professional positions at Enigma and GfK Enigma, Silke Moser spent several years in management at GfK MCR, a GfK business unit specializing in media. Her research focus is on digital and media research, with a focus on reach studies for the media industry. For several years, she has also been an active member of the executive committee of the ZAW Zentralverband der deutschen Werbewirtschaft (Central Association of the German Advertising Industry).