Audio strategy
And who advertises on local radio?
Podcasts, online audio, national radio combos: The media plan of many advertising clients includes audio as a must, but fixates on young trend media or the greatest possible coverage in the traditional radio sector via large combos. Local private stations in particular have a clearly defined target group, a special relationship with local people and a high level of credibility. And ma 2024 Audio II confirms that local radio stations have a stable, if not growing, fan base. Factors that the advertising industry is actually looking for.
Why are local station brands worried about their advertising revenue? Are the regional marketers of the radio holding companies on the audio planning agenda? And what about the media industry's commitment to supporting all traditional media, including local radio as a journalistic pillar of democracy, with advertising donations?
Why are local station brands worried about their advertising revenue? Are the regional marketers of the radio holding companies on the audio planning agenda? And what about the media industry's commitment to supporting all traditional media, including local radio as a journalistic pillar of democracy, with advertising donations?
