Daniel Schmidt

Daniel Schmidt is an audio expert at Mediaplus. The Mediaplus Group is the largest owner-managed media agency in Europe. Evaluating market trends and developments in the audio sector and developing communication strategies for Mediaplus clients is one of his core responsibilities. Daniel Schmidt is passionate about all audio-related topics: his focus is on digital trends in the areas of radio (radio, DAB+, etc.), podcasts, online audio (web radio and streaming, especially Spotify) and special forms of advertising such as in-game audio. Exploiting the potential of important developments in the audio market is one of the core competences of the trained media businessman. Daniel Schmidt started his career as a marketing manager at the audio streaming platform RauteMusik. He then worked at GroupM Germany for six years - initially as Radio/Cinema Planning Manager. He was then responsible for his own team in the role of Group Head Planning until the beginning of 2023 and managed client and agency targets with regard to auditing and trading. Daniel Schmidt is not only professionally involved with audio. Born in Bochum, he has been involved in the 2nd Bundesliga basketball club in his home city for many years as a hall announcer.