TV Meets Social

How do I become and remain a star? In the age of a flourishing influencer culture in social media, the answer is seemingly obvious: TikTok, Instagram and Twitch are preparing to produce the stars of tomorrow. Influencers stand for authenticity and approachability. They are excellent identification figures for young target groups. And when they make the leap into linear television, both advertisers and video producers are happy. Influencers act as brand ambassadors, bring their own communities with them and thus stand for synergy potential. In this interview, Tobias Schiwek offers an intimate insight into working with influencers and shows how the collaboration between traditional media companies and internet personalities is already changing the moving image market of tomorrow.