The gatekeepers of today and tomorrow

The digital giants known as "GAFA" are also using their power in moving images. And not just with content in the battle for viewers: There is a new common field of competition when it comes to the operating systems of streaming interfaces or advertising in the video environment. The major online platforms have long been the gatekeepers of today.
But what are the next steps in the "CTV/OS" consolidation? Will the "kingmakers" in smart TV soon be Amazon, Google and Roku? What could a neutral approach to the big screen look like?