Sandra Freisinger-Heinl

Sandra Freisinger-Heinl has been one of Germany's leading experts in branded entertainment and product placement for more than two decades. As CEO of the Brandplace agency, she brings this experience to numerous sensational projects. On the one hand, for her own clients from various industries, such as Volkswagen Commercial Vehicles, and on the other hand, as Mirriad's representative in the DACH region. The virtual placement company specializes in integrating brands in the form of OOH into existing formats in the TV, SVOD/AVOD, music and influencer content channels. For a campaign for the client ALDI North and South, Sandra Freisinger-Heinl and Mirriad have already won silver at the Internationalist Awards for Innovation in Media. She also supported YouTopia, a complex multistreaming project by i&u TV / LEONINE Studios, in developing the integration concept in the area of product placement and was responsible for sponsoring partnerships with brands such as E.ON, Toyota, Ritex, ALDI and Vodafone. Since 2016, Sandra Freisinger-Heinl has also been Chairwoman of the Branded Content Marketing Association (BCMA), an international community for branded content and influencer marketing. She also runs the portal Branded Entertainment Online, for which she regularly writes articles on industry topics and her own projects. She is the author of various publications, appears as a speaker at industry events such as dmexco, and is a lecturer on content marketing at Munich University of Applied Sciences.