Advertising in the Digital Age

In the digital era, advertising has fundamentally changed and Axel Springer is at the forefront of this transformation. This presentation will explain how the company has revolutionized the advertising market through the development and implementation of AdTech systems, in particular the AdStack and the innovative AdLib tool. AdLib integrates various AdTech platforms to maximize advertising revenues, enable precise targeting and efficiently automate advertising campaigns. A particular focus is on the cooperation with Amazon Web Services (AWS), which enables Axel Springer to operate its AdTech solutions in a scalable and reliable cloud environment. These technologies not only increase control and transparency for advertisers, but also improve the monetization of advertising space through intelligent and personalized ad placements. Insights will also be provided into future developments and the international expansion of AdLib, which is already being used successfully by renowned brands such as POLITICO and Business Insider