Can AVoD and FAST open up new advertising pots?
Content providers and advertisers can no longer ignore advertising financing in the video market. The aim is to continuously finance fresh content with a limited audience subscription budget. And advertisers want to book the environment that is popular with target groups with purchasing power. This is where the abbreviations AVoD and FAST come into play. Both refer to the ad-financed digital offering of moving image content. The difference lies in the degree of individualisation: while free ad-supported TV apps (FAST stands for Free ad-supported TV) deliver a linear programme live via the internet to a mass audience, with ad-supported video-on-demand (AVoD: Ad-supported VoD), the individual viewer decides what is shown and when, thus generating their own personalised advertising environment. Both models allow viewers to enjoy moving images at a lower price or for free.
Both AVoD and FAST are forecast to generate billions in revenue worldwide in the coming years. But which advertising pots will AVoD and FAST siphon off? Are advertising budgets shifting from traditional TV to the network environment? Will AVoD and FAST succeed in tapping into digital spending? And how "fast" is FAST really when it comes to revenue?
Both AVoD and FAST are forecast to generate billions in revenue worldwide in the coming years. But which advertising pots will AVoD and FAST siphon off? Are advertising budgets shifting from traditional TV to the network environment? Will AVoD and FAST succeed in tapping into digital spending? And how "fast" is FAST really when it comes to revenue?