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Th, 24.10.10:00-10:30
Publishing

Red Stage

Generation Alpha

How are Media Brands Adapting to the New Generation?

Everyone is talking about Gen Z. But now comes Gen Alpha (born from 2010 onwards), with high technological standards and having grown up in prosperity. What values does the new generation have? How are media brands adapting to the new generation?

Timetable

08:25 - 08:25
LECTURE
Axel Dammler, iconkids & youth international research
10:00 - 10:30
DISCUSSION
Axel Dammler, iconkids & youth international research Inge Kutter, Zeitverlag Dr. Michael Patrushev, Travely24 Sebastian Prokop, Österreichischer Rundfunk
10:00 - 10:30
PRESENTED BY
Helmut van Rinsum, Redaktionsbüro HvR