Democracy, media diversity and attitude

Fake news and deep fakes permeate the information channels and undermine the formation of opinion. Against this backdrop, the importance of well-researched news is clearly evident. However, it is becoming increasingly difficult to finance the media, and advertising drives are shifting more and more budget towards the platforms. This jeopardises media diversity - and therefore also democracy. The carbon footprint of media and products is also increasingly being discussed in light of climate change. Programmatic digital advertising is proving to be the big polluter in the advertising universe and green washing has shaken consumer confidence in advertising. What responsibility do advertisers have with the use of their media budget? How do we evaluate media according to their value for society and the environment? And how much attitude should advertisers show in their communication?