Is the hype over?
A reality check on the podcast myth
"The podcast hype is long gone!" "You can't make money with podcasts!" "There's already a podcast on every topic!" I'm sure everyone who works with podcasts has come across sentences like these. After years of being regarded as the shooting star among media genres, disillusionment seems to have set in for some time now. Podcasts have not brought us new target groups in droves and enabled sustainable business models as we had hoped. Have they not? Is the hype really over? Maria Lorenz-Bokelberg gets to the bottom of this question.
