In-car media
How radio will remain present in the connected car of the future
While the screens in the cars coming onto the market today are getting bigger and bigger and the first video and gaming apps are finding their way into cars, there is one form of media that is often forgotten despite its great importance for millions of drivers every day: the radio. What role does radio play alongside other forms of media in the car? Which technologies enable a seamless radio experience in the connected car? How can we innovate the use of radio in the car?
To answer these questions, car manufacturers, global technology companies and media companies need to work closely together: understand each other, engage with each other and learn from each other. In this panel, experts from the three industries will address the question of what cooperation currently looks like and how they envision radio in the connected car in the future.
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