AI in the media industry

Artificial intelligence is developing rapidly and is also transforming the media industry. While some media companies are critical of the topic, others are already forging partnerships with AI companies. When taking a holistic view of AI, it is important to develop a forward-looking strategy, carefully weigh up the opportunities and risks, involve employees in the transformation process and observe regulatory requirements such as copyright law or the EU AI Act. The entire media industry is being transformed by AI. But where does it currently stand in terms of implementation? What opportunities and risks does AI harbour for the media industry? How will AI change the industry in the future? We shed light on these key questions in our KPMG Masterclass using tangible demos.