What do journalistic responsibility, AI and sustainability have to do with each other?

Media companies have a special responsibility with regard to sustainability in society. Not only are ecological, economic and social aspects relevant, but it is particularly important to accompany the journalistic transformation. According to the guidelines of the Media Sustainability Pact, this means above all dealing responsibly with information. This has not become any easier in times of fake news, disinformation and the increasing influence of AI on opinion-forming. The influence of AI on opinion-forming and media production in particular, but also on distribution, raises legal, ethical and socio-political questions. How can media companies benefit from this development and at the same time maintain their journalistic responsibility? This question is at the center of the panel of the Bavarian Regulatory Authority for New Media (BLM).