Th, 24.10.14:45-15:30
TV & Streaming
Publishing

Blue Stage

Future Stream Innovations: The future of personalised and cross-media offerings

Tech companies vs. media companies?

This high-calibre panel discussion will shed light on the tension between competition and cooperation in the area of personalised and cross-media offerings. Representatives from print media, public television, private television, streaming platforms and cloud providers will discuss how tech companies and traditional media companies are using their data strategies to create a user-centred experience. The discussion will focus on the critical values for their business and how these can be defended and expanded in a highly competitive market. At the same time, opportunities to create win-win situations through strategic partnerships and innovative collaborations will be discussed. Experience deep insights into the challenges and opportunities of the modern media landscape and discover how sustainable success can be achieved through a balance of competition and collaboration.

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