AI Summit
Getting it Right
Two years after the large-scale introduction of large language models (LLMs) and generative artificial intelligence, German media companies are facing far-reaching changes and challenges. AI and automation have revolutionized the media landscape and turned previous revenue and structural models upside down. But how exactly are media companies dealing with these massive upheavals? What strategies are media companies developing to reposition themselves in the age of AI? What concerns and uncertainties are driving them? And what can the media do to get AI “right”?
