26. Film Industry Forum

The mutual interaction between media and society has always been characterised by technical possibilities, intrinsic human creativity and the marketing of the attention economy. Thanks to AI, fictional content is also increasingly becoming a pawn in shaping political opinion. How are the markets and global players reacting to this development? How are the framework conditions for the production, financing and marketing of film changing as a result of global political changes? What role does Germany play in Europe in the area of tension between co-operation and competition?