Between politics and entertainment

For the Polish media market in general and Warner Bros. Discovery in particular, 2024 is a year of upheaval: following the change of government in Warsaw, the escalating attacks by right-wing populists on independent media have been banished. WBD has entered a new phase of streaming with its Max and Player platforms. Poland's WBD CEO Kasia Kieli explains how the political environment is affecting business and how she is developing her growth strategy.