Future Video

The advertising market remains volatile. The subscription budget in German households remains limited. The licence fee remains the preserve of public broadcasters. And the interplay between the variety of content and users' need for orientation makes it difficult to predict long-term trends in the video sector. Production, programme and platform managers are responding to these challenges with more collaboration, among other things. Also in terms of cost savings and better opportunities in the marketing of advertising time. This session focusses on the question of how relevant players in the market will take the best route for their content and their audience in front of the big screen in the future.