TV strategies in the streaming age

Is television becoming the medium of the elderly, while Gen Z uses streaming, Twitch or TikTok? The fact is that traditional television is losing young viewers in particular to the internet. Older people are also increasingly turning to video on demand. As viewers migrate, advertising revenues in free TV are collapsing. And program directors are making "windowing" a top priority: which content should be broadcast or played on which channel, how and when?
This session will shed light on how TV, media libraries, streaming platforms and the new demands of the audience work together.