We, 24.04.10:10-10:35

Work LAB

Total Video

Embrace it or be left behind

Join Marion Ranchet, Founder of The Local Act Consultancy and Editor of newsletter “Streaming Made Easy”, as she applies the Total Football strategy (recently resurfaced by the beloved character Ted Lasso in the eponymous TV show) to the Media and Entertainment industry.

Like in football, every M&E company should be able to play every position in the video ecosystem. Not doing so put companies at risk of further disruption.

Let audiences drive your Video strategy. Be where it matters to them today to stay relevant tomorrow.

 

Timetable

08:30 - 08:25
KEYNOTE
Marion Ranchet
08:25 - 08:25
MODERATION
Juliane Paperlein