Why newsletters are experiencing a renaissance

Newsletters are one of the most surprising trends in the media world. Although the technology is getting old, they are still among the most effective tools for customer acquisition and retention. That's why international publishers like the New York Times, the Economist, and the Washington Post rely on high-quality newsletters, and independent journalists are branching out on platforms like Substack and beehiiv with paid emails. The masterclass will present the current trends in the industry and show how to design compelling newsletters. And ultimately, how to build a convincing business model on top of it.