Carlos Bracho

Carlos Bracho, based in Berlin, is the Vice President of Global AdTech at Axel Springer. Over his decade-long tenure, he has spearheaded the development of advanced ad technologies, including the innovative AdLib Ad Stack for Publishers, which optimizes ad delivery and revenue. His global experience includes significant contributions at POLITICO in Washington, focusing on pioneering cookieless advertising solutions. Originally from Ecuador, Carlos holds a Master’s degree from the Technical University of Berlin. Passionate about sustainable advertising, he is dedicated to reducing the carbon footprint of ad stacks and enjoys life in Berlin with his family.