Matthew Bailey

Principal Analyst, OMDIA

As part of the Omdia media and entertainment team, Matthew Bailey covers the global digital and traditional media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital and TV advertising, and video games.

In his role as a Principal Analyst, his main research interests are in digital content and advertising. This includes mobile, social, TV advertising, and ad-supported online video (AVOD/FAST), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital and traditional advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment.