Media War & Peace

Over the last two decades, Media publishers and platforms have ceded control of content consumption to their audiences. Now, consumers are the programmers, managing their own media bundles themselves, with the swipe of their thumbs. For Public Service and Commercial Media players, serving an empowered community, with limitless content choice, means more than simply tweaking your models. This new era of Media demands a total reinvention of old models, from the bones out. It will not be easy. Or simple. However, in the Eurozone, and especially Germany, major Media players have a chance to avoid the full Media Apocalypse now taking place in the American market. But to avoid those mistakes, you must first learn from them. This panel will take place in English.