Almut Schnerring
Autorin 'Die Rosa-Hellblau-Falle' und Gendermarketing-Expertin
Almut Schnerring is an author, speaker, communication trainer and radio journalist. She studied German language and literature, art history, communication research and phonetics, speech science and speech training (DGSS) in Stuttgart, Paris, Bonn and Aachen. Based on her journalistic work ('Die Rosa-Hellblau-Falle. For a childhood without role clichés'; 'Equal Care. On Care and Society' ...), she founded the initiative 'Equal Care Day' together with Sascha Verlan in 2016. As part of the day of action on February 29/March 1, she advocates as a speaker and organizer on a political, economic and social level for more appreciation, visibility and a fair distribution of care work and care responsibilities (#MentalLoad): the fair distribution of care work is the basic prerequisite for an equal society. With her initiative 'Golden Fencepost - Award for absurd gender marketing', Almut Schnerring has been reminding companies and their advertising agencies of their social responsibility and CSR since 2017.