Ute Henzgen

Ute Henzgen is General Director Sales at Ad Alliance, the marketer of RTL Germany. The accomplished media expert is responsible for media cooperations with start-ups and e-commerce companies in Germany, cooperation with the music and live entertainment industry and the label ""Music for Millions"" and is co-responsible for RTL Ventures, the newly founded venture fund of RTL Germany. Likewise, she is responsible for the marketing of all German podcast activities of the Bertelsmann Group. Since 2019, Ad Alliance has been visibly developing into one of Germany's leading podcast marketers under her leadership. She gained her digital expertise as a project manager in the area of value-added data services at RTL interactive. At the RTL Germany subsidiary, which bundles the digital and transaction-based business areas, she headed the Sales & Cooperation Management department. There, she was responsible for marketing online and mobile cooperations as well as teletext and managed the development of sales products for the digital portfolio. In March 2013, Ute Henzgen moved to IP Deutschland, now Ad Alliance. Ute graduated with a Master of Business Administration in Brisbane, Australia. Prior to that, she completed her studies in media management and communications research in Hanover and Troy, USA.