Dr. Markus Riese

Dr. Markus Riese has worked for Bayerischer Rundfunk for more than 20 years in various functions and areas of responsibility. From controlling of the Future Affairs, Corporate Planning and Marketing department as well as central marketing, to head of the Cooperations and Strategy unit in Corporate Planning and Media Research, from officer in the Intendanz to head of the Event Coordination department, which was subsequently expanded to include Corporate Marketing. As Head of Marketing in BR's Intendanz department since May 2017, he is a passionate advocate of the benefits of public broadcasting for society. Responsibilities range from BR's corporate brand to the brand communication of its radio and TV programs as well as its digital platforms and products. Responsibilities also include marketing collaborations, media and cultural partnerships, and brand strategy design for audiovisual products. In 2018 and 2019, he chaired the ARD communications board as part of the ARD chairmanship of Bayerischer Rundfunk. In this position, he dedicated himself to ARD's brand profiling and its public service orientation. Since the beginning of 2020, Dr. Markus Riese has coordinated the development of strategic sustainability management at BR and the ARD media network. In September 2021, he additionally took over the leadership of the ARD Board Ecological Sustainability.