Kristina Bonitz

Kristina is a strategist, business designer, futurist and works at the intersection of business, technology, sustainability and design. She currently works as CEO at diffferent - the strategy consultancy for new growth. There she empowers organizations to plunge into the cold water of the future and create meaningful visions & innovations for themselves. This includes portfolios and strategies, socially responsible services or organizational structures that are made for people instead of anonymous resources. Thus, in the 14 years of her work, she has already helped more than 80 companies from almost every industry to a deeper understanding of markets and people as well as a transformation of their own business model. Before joining diffferent, she was a managing director at SinnerSchrader and worked in various design studios and agencies; the beginning of her career was her work as a trend researcher at Peter Wippermann and TRENDBÜRO, which still shapes her optimistic view of the world and her love for everything future. In addition to her daily work, Kristina speaks on the topics of innovation and design ethics at international events and coaches young people on a new understanding of leadership. She writes about her experiences on her blog "Nice Try Though"