Ines Imdahl

The psychologist, speaker, TV expert and book author Ines Imdahl was awarded the "40 over 40 - Germany's Most Inspiring Women" Award in 2022. The mother of 4 & entrepreneur founded the depth psychology research agency rheingold salon, an international research institute for market and cultural psychology, together with Jens Lönneker in 2011. Ms. Imdahl researches, consults and speaks on her main research topics of everyday & cultural psychology, target groups such as Gen Z & women, media and advertising impact psychology, brand experience, sense making & customer experience. The focus is always on the irrational behavior of people, the mind-behavior gap. Particularly close to her heart are the topics of gender equality & sustainability.