XReality for automotive product development – from design to distribution

XReality technologies are an essential part of the digital transformation in automotive development. As intuitive 3D visualization and collaboration tools, augmented, mixed and virtual reality are becoming increasingly important.

This presentation provides an insight into the various application scenarios of XR along the product development process of the BMW Group and answers the following questions with concrete examples: What are the success factors for a profitable application of XR? Which potential benefits exist and which specific challenges have to be considered?


Dr.-Ing. Nicolas Hofheinz

Project Lead Augmented & Virtual Reality for Digital Engineering, BMW Group